Effectively managing your domain portfolio in Deqo means more than just navigating tabs — it means applying meaningful labels and structures to help you take smarter action. This guide shows you how to use fields like Status, Strategy, Tags, and others to organize your domains based on lifecycle, business goals, or marketing strategy.
Why categorization matters
A well-organized portfolio helps you:
Track which domains are for sale, dropped, or on hold
Prioritize high-value assets or those needing action
Filter quickly for renewals, marketing, or reporting
Segment domains by industry, keyword, or acquisition type
1. Use Status to track the domain lifecycle
The Status field reflects where the domain stands in its ownership lifecycle.
Own – You currently own and control the domain
Sold – The domain has been sold and is no longer in your possession
Dropped – The domain expired or was intentionally let go
2. Assign a Strategy to define business intent
The Strategy field is your internal plan for each domain:
Sell – You intend to sell the domain
Hold – You want to retain the domain long-term
Drop – You don’t plan to renew the domain
3. Apply Tags for flexible organization
Tags are fully customizable and ideal for organizing across different use cases:
Themes or niches: crypto, geo, brandable, two-word
Portfolio traits: premium, aged, short, recent-purchase
Sales priorities: top100, priority-sale, market-ready
Tips for tags: use consistent formatting (e.g., lowercase, hyphenated), combine with filters for batch work or bulk edits, and add tags for tracking domains by projects, clients, or acquisition groups.
4. Categorize by Industry, Keywords, and TLD
Industries – Target verticals (e.g., Marketing, Finance, AI)
Keywords – Main terms found in the domain name
TLD – Group by domain extensions for pricing, strategy, or regional focus
5. Use Metadata to track source & timing
Acquisition Date, Acquisition Channel, Registrar, Age / Creation Date, Expiration Date / Days Until Renewal
6. Monitor value & financial performance
Estimated Value, Minimum Offer – for pricing alignment
Sold Price, Net Proceeds – for performance tracking
Costs, Registration Fee, Renewal Fee – to monitor ROI
7. Use custom views to pull it all together
Once you’ve structured your domains using the above fields, you can combine filters and columns into saved custom views.
Example views: Expiring in 30 Days, High-Value Brandables, Low-Cost Drops, New Acquisitions Q2
8. Best practices for portfolio organization
Keep your Status and Strategy fields clean and consistent
Standardize your tag naming conventions
Use custom views for sales, renewals, or vertical focus
Review and clean up old views or tags periodically
Track ROI by combining cost and revenue fields
9. Creating a custom view for renewals
Go to Portfolio → My Names → Expiring.
Domains with upcoming expiry dates are listed here.
Click a domain to renew or adjust auto-renew settings.
10. Setting up alerts
Deqo sends renewal reminder emails as expiry approaches.
Enable auto-renew in the Registrar settings to avoid manual renewals.
Important notes
Renewal prices may differ from the original registration price depending on the TLD.
Domains not renewed on time may enter a grace period, then a redemption period, and eventually be released for public registration.
Always keep a valid payment method on file to ensure auto-renew works correctly.
For more info, please contact Deqo Support.